Under the promotion of the national fitness policy, my executive list country has successively issued the "National Fitness Guide" and "Several Opinions executive list on Accelerating the Development of the Sports Industry to Promote Sports Consumption" to vigorously develop the sports and fitness industry. Encourage innovation in the sports and fitness industry and increase policy support for the sports and fitness industry. 2. Analysis of the economic environment In recent years, China's gross national product has continued to rise. In 2019, China's gross national product reached 99,086.5 billion yuan.
With the increase of income, people's needs are executive list not only the basic needs of survival, but also the increasing demand for leisure, entertainment and sports and fitness. At the same time, the domestic sports and health industry is booming. In 2018, the total scale of the national sports industry was 2.4 trillion yuan, with an added value of 880 billion yuan. It is expected that the added value will exceed 1 trillion yuan in 2020. 3. Sociocultural analysis The executive list overall social environment is very favorable for the development of the sports and health industry.
Under the upsurge of national fitness, more and more executive list people are pursuing a sports and healthy life and generating consumption in sports executive list and fitness. At the same time, young people are pursuing body shape. , prompting a large number of development opportunities in the sports health industry. At the same time, due to the increase in life pressure, prolonged working hours, fragmented exercise management and fast and convenient online guided exercise methods, it is very popular among young people.