Forum Posts

bdarmanali2022
Apr 05, 2022
In ELA
It is really our reason for being. But today's customer journey is so complex that it's pretty easy to identify with that first and last point of contact. But what's in the middle and even Google, who owns this holy grail of user data, they recently raised their hands and said, look, it's so complex that this scribbled napkin design is the best way to describe it. And they call it the messy middle of the customer journey. And, you know, it's true. And kudos to them for keeping it simple like that. But what does this mean for traders? And I think it really depends on your specific market. Your market therefore behaves differently from other markets. And you need to understand your market first before you can map your customer journey or attribute revenue to a specific channel, then use that information and really research and apply it to your campaigns, set employee data up different custom attribution models . So that's who we are that research comes into play. And that's what I bring up at Silverback. Impressive. does this mean for traders? And I think it really depends on your specific market. Your market therefore behaves differently from other markets. And you need to understand your market first before you can map your customer journey or attribute revenue to a specific channel. Then use that information and really research and apply it to your campaigns, set up different custom attribution models . So that's who we are that research comes into play. And that's what I bring up at Silverback. Impressive. does this mean for traders? And I think it really depends on your specific market. Your market therefore behaves differently from other markets. And you need to understand your market first before you can map your customer journey or attribute revenue to a specific channel, then use that information and really research and apply it to your campaigns, set up different custom attribution models .
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