and close more sales. At river pools, marcus has developed a technique he calls assignment selling. Here's what it looked like in the pool area. When a prospect expressed interest in meeting with a salesperson, marcus gave them homework and waited for that person to read the assigned content before setting up a meeting. As a rule, his duties looked like this: a list of over 600 clients a 50-page e-book on swimming pools three to five important company blog posts if that sounds like a lot, says marcus, that's how it should be. "if someone is serious about a swimming pool and knows they're about to spend $30-70,000, they probably won't want to make a mistake when buying it - hence the call for content and quality whatsapp number list information... “…what if they say they don't have time to read the news or don't seem interested? So i don't go home. Pure and simple. » the idea came to marcus in early 2013. He was looking for two groups of visitors on the river pools website. Members of both groups had completed a form. One group did not buy; the other did. The difference? People who had read more than 30 pages of the website bought 80% of the time. The rest only bought 25% of the time. Buyers have educated themselves a lot. They have invested time in learning the content of river pools. In doing so, they have developed trust in the company. Helpful content has proven to be “the best selling tool in the world,” says marcus. When he switched to selling by assignment — giving his