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Md Mostakim Hossain
Jul 13, 2022
In General Ed
Based on a global study, PR and communications agency Zeno Group says companies need to give Gen Z “a job to do” and “let them be brand advocates.” Interactivity and content collaboration are therefore key content principles. Collectively - who works with brands like Old Navy, Gap Factory, Zappos and Pandora - stresses that while Gen Z is keen to participate in the brand experience, they will only do so when they respect the brand. Alexa Tonner advises businesses to ensure their content accurately reflects their brand image and voice, whether through humor or emotional subject matter, to ensure it doesn't come across as forced. Advertising Continue reading below “Be empowering,” she said, “not overbearing. With that in mind, Collectively recently helped internet radio company Pandora promote its new Thumbprint Radio image masking service feature with user-generated content. “The campaign was all about capturing that #nofilter reaction when your favorite jam plays, and our collaborators did it with humor and amazing dance moves,” Collectively wrote in a campaign case study. In other words, he used everyday people and asked them to join in the fun. 4. 79% of Gen Z are interested in virtual reality Generation Z loves digital video on platforms like YouTube and Facebook, to the point that they now watch far more internet video than television. The next technology to consume them, however, will be virtual reality. According to a study conducted by Greenlight VR and online research firm Touchstone Research, 79% of US internet users aged 10 to 18 are interested in VR, six percentage points higher than millennials. Advertising Continue reading below "It's the ultimate empathy machine," Gutterman said. “He does more than just entertain, he deeply educates and inspires people on an emotional level in a way that less sensory communication methods cannot. At the moment, the virtual reality market is still booming. Oculus Rift, the flagship VR headset from Facebook-owned Oculus, was only released in March this year, while the HTC Vive was released in April. Samsung's Gear VR has been available since November, but Sony's PlayStation VR won't launch until October and we're still waiting for Microsoft's HoloLens, which promises augmented reality.
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Md Mostakim Hossain

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